Glossary
The words used across AgencyOS, explained.
The words you’ll meet in AgencyOS, in alphabetical order.
- Agency
- Your company’s account in AgencyOS, with its own team, clients, data, branding and plan. See Create your agency.
- Autosave
- The post editor saves your changes as you work and shows “All changes saved”. See Create a post.
- Campaign
- A paid ad campaign you track: status, the ad platform’s review and the posts it promotes. See Campaigns.
- Campaign request
- A brief for your media buying team describing a paid campaign. See Campaign requests.
- Cross post (post group)
- One idea published to several platforms, with one shared workflow and a version per platform. See Cross posts.
- Destination
- Where a post publishes: a connected social account, or manual publishing. See Publishing.
- Lifecycle state
- Whether a post is active, blocked, cancelled or archived, separate from its stage. See Editorial workflow.
- Module
- A major area of AgencyOS, such as Digital Marketing, Domains & Infrastructure or Outsources, that your agency can use. See Welcome tour.
- Outsource
- An outside person you work with: an influencer, model, photographer, videographer or freelancer. See Working with outsources.
- Permission
- Access to a screen or an action. People get permissions through the privileges of their role. See Roles and permissions.
- Plan limit
- The most of something your plan allows, such as team users or clients. See Plans and limits.
- Portal client
- A person at your client who can sign in to the client portal to review content. See Give clients portal access.
- Post
- One piece of social content for one platform, from idea to publication. See Create a post.
- Privilege
- A switch on a role that grants permissions, for example “Edit all posts”. See Roles and permissions.
- Provider
- A company you buy services from, such as a domain registrar or hosting company. See Providers.
- Public approval link
- A link that lets a client review and approve a post without signing in. It expires after 14 days. See Public approval links.
- Publishing state
- Whether a post is not scheduled, scheduled, publishing, published, failed, awaiting review, or needs manual publishing. See Publishing.
- Purge
- Permanently deleting a record. It can’t be undone. See Deleting and restoring.
- Readiness
- The checklist a post must pass before it can move on, such as a caption, media and a future date. See Editorial workflow.
- Recycle bin
- Where archived and deleted records wait until they are restored or permanently deleted. See Deleting and restoring.
- Renewal cycle
- How often a domain, hosting or server service renews, for example yearly, and the steps from upcoming to renewed. See Renewals.
- Role
- A named set of privileges, such as Administrator or Designer, given to each team member. See Roles and permissions.
- A client’s profile on a platform, connected to their workspace so AgencyOS can publish there. See Social accounts.
- Stage
- Where a post is in the editorial workflow: Content Idea, Client Approval – Content, Production / Design, Client Approval – Final Design, or Scheduling / Publishing. See Editorial workflow.
- Version
- A saved snapshot of a post that you can preview and restore. See Versions.
- Workspace
- The place for one client’s social media work: posts, accounts, media and brief. See Workspaces.

