AI Audit

AI Audit reviews the posts in the month you’re viewing on the calendar and gives you a score, a summary, findings and recommendations. It only reads: nothing changes until you edit a post yourself.

• Duplicate & Redundancy CheckDetect repetitive topics or overlapping content ideas
• Topic & Content GapsIdentify missing themes or unaddressed audience questions
• Brand Voice & AlignmentEnsure messaging aligns with brand tone and guidelines

Run an audit

1. Open the calendar, pick the workspace at the top, and go to the month you want to check.
2. Click AI Audit next to Compose and choose one of the three checks.

   

3. The window lists What this analysis covers. Click Start analysis, or Cancel to go back.

   

4. Keep the window open while the steps tick through. It usually takes under a minute.
5. Read the report. Click a post name, Open post or Open cross post to fix it in a new tab, so the report stays open.

The audit looks at the selected workspace and month only, and only at scheduled posts that have a caption. If the month has none, the report says so and there’s nothing to score. Close the window and start again to run a new check after you’ve made changes.

What every report shows

• Score: a ring from 0 to 100 for the whole month (see Reading the score).
• Summary: two or three sentences on the main finding, plus how many posts were analyzed.
• Findings: cards that depend on the check, described below.
• Recommendations: practical next steps for the whole month.

Duplicate & Redundancy Check

Compares topics, angles and caption wording across the month. Each card names the type of overlap, its severity (low, medium or high), explains what repeats, and lists the posts involved as links. Use it after planning a month, before your team starts writing.

Topic & Content Gaps

Compares the month’s topics with the workspace brief and lists missing themes and unanswered audience questions. Each gap has a priority, a category, the reason it matters and a Suggested post. To use a suggestion, create a post on the calendar and paste it in as your starting point, or ask for post ideas around it.

Brand Voice & Alignment

Checks every caption against the brief and tone of voice. Each post gets its own score and an On brand or Off brand tag. Off-brand posts list each issue with its type (for example tone or call to action), the explanation and the exact wording that caused it, and an Enhanced caption.

To use an enhanced caption, open the post, paste it into the caption and adjust it. The post then goes through review as usual. You can also run Content write on the post for a rewrite you can apply directly.

Reading the score

Score	Colour	Meaning
75–100	Green	Good. Minor tweaks at most.
50–74	Amber	Needs attention. Work through the findings.
Below 50	Red	Significant issues. Revisit the plan or captions before sending them to the client.

If something goes wrong

• An error appears instead of the report. Click Try again. If it keeps failing, the AI integration may be switched off for your agency; ask an administrator to check Integrations and Plan and billing.
• “No scheduled posts with captions were found for this month.” Add captions and schedules, or switch to the month that has your posts.
• Brand Voice flags captions you think are fine. The check follows the brief. Update the workspace’s brand voice and AI instructions in Workspaces, then run it again.