Publishing

When a post reaches Scheduling / Publishing, it can be scheduled or published straight away. AgencyOS publishes it to the chosen social account at the scheduled time and keeps a record of every attempt.

Schedule or publish

1. Open the post. Check the Publishing destination and the date and time.
2. Click Schedule post to publish at that time, or Publish now.

• Changing the date, destination, caption or media of a scheduled post schedules it again with the new content.
• Sending a scheduled post back, or blocking, cancelling or archiving it, cancels its pending publishing.
• A post only publishes once, even if you reschedule it.

Publishing statuses

The post’s Publishing status is separate from its workflow stage:

Status	Meaning	What to do
Scheduled	Waiting for its time.	Nothing.
Publishing	Being sent to the platform. Videos can take a few minutes while the platform processes them.	Wait. The post page updates by itself.
Published	The platform accepted the post. A comment on the post links to it.	Nothing.
Publishing Failed	The platform refused the post or couldn’t be reached. The reason is shown.	Fix the cause, then click Retry publishing.
Needs Publishing Review	The platform didn’t confirm the result, for example after 24 hours of processing.	Check the client’s profile. Then confirm it was published, or retry.
Manual Publishing Required	This post type or destination can’t be published automatically.	Post it by hand on the platform, then click Mark as published.

The publishing queue

Open Digital Marketing → Publishing to see every publishing attempt in the workspace: the post, the account, the scheduled time, the attempt number and the result.

• Filter by Platform and Status, and click Refresh for the latest results.
• Open post opens the post.
• Retry tries a failed or unconfirmed attempt again. If the platform already received the post, AgencyOS checks on it instead of posting it twice.
• Confirm published records that an unconfirmed post did go live.

When publishing fails

• The account needs reconnecting: reconnect it on Social accounts. Waiting posts continue by themselves.
• The media was rejected: replace it with media that meets the platform’s size and format, then retry.
• The time has passed: choose a new time and schedule again.

When publishing fails, the person who scheduled the post, its assignees and the workspace managers are notified. Publishing can also pause if the agency’s subscription has a billing problem; see Plan and billing.