Public approval links
What someone sees when they open an approval link you shared.
A public approval link lets someone review a post and decide on it without a client portal account. It suits a busy business owner, a second decision-maker, or a client who hasn’t accepted their portal invitation yet. You create the link from the post with Create preview link. See Send content for client review.
What the reviewer sees
- Branding: the workspace’s name (and logo, if it has one) above Content approval.
- The review stage (callout 1): Content review for the copy, or Design review for the finished design.
- A preview of the post as it will look on the platform, with its caption and media.
- Comments (callout 2): comments your team marked for the client, and a box to Leave a comment and Post comment.
- The decision (callout 3), while the post is waiting for the client.
For a cross post, the link shows a tab per platform. The reviewer can comment on each version, then decides once for the whole package.
Decisions
| Button | Note required? | What happens |
|---|---|---|
| Approve | No | The post moves on in your workflow. The reviewer sees “Approved. Thank you!” |
| Request changes | Yes | The post goes back to your team with the note. |
| Reject | Yes | Same as request changes, recorded as a rejection. |
The note goes in Note to the agency. It appears on the post as a client comment, and the post’s owner and assignees get a notification. Every decision is recorded in Activity history as made through an approval link.
Once the post has moved on, the link still opens but shows “This content is not awaiting your review right now.”, without buttons.
Expiry and new links
- A link expires after 14 days.
- An expired or revoked link shows “This share link has expired or was revoked.” Create a new one with Refresh preview link and send it again.
- The link always shows the post’s current version. If your team edits the post, the reviewer sees the change the next time they open the link.

