Plan content with AI

AI suggests ideas based on the workspace’s brief, strategy and recent posts. Ideas you keep become posts at the Idea stage for your team to develop; nothing is sent to the client or scheduled automatically.

Post ideas

AI suggests five ideas at a time. Each idea card shows a title, the Post type (for example Reel or Carousel), a caption (or suggested on-screen copy for video formats) and What to create, a short brief for the designer.

Start a new post from an idea

1. On the calendar, click Compose → Generate AI Ideas.
2. Click Use this idea on the one you like.
3. Choose the platforms and date in the create window that opens, then save. See Create a post.

Fill an existing post

1. Open the post (or cross post) and click Generate ideas with AI.
2. Click Use this idea. AI fills in the Post type and the copy, and saves the post once every required field is complete.
3. The idea’s creative brief is added to the post as an internal comment, so your designer sees it but the client doesn’t.

Not happy with the ideas? Close the window and open it again for a new set. If an error appears, click Try again.

A month of content

1. On the calendar, click Compose → AI Monthly Plan.
2. Fill in the form:
   • Workspace and Month (required).
   • Posts for the month: 1 to 31 (20 by default).
   • Language: leave empty to use the workspace language.
   • Platforms: Instagram and Facebook are on by default; click a chip to add or remove one. At least one is required.
   • Objectives, optional: Engagement, Brand awareness, Sales, Traffic, Community or Education.

   

3. Click Generate plan and keep the window open. It can take up to a minute.
4. Review the plan. AI writes a summary of the month, and each idea shows its suggested date, platform, content pillar and type, a hook, the concept and its objective.

   

5. Untick the ideas you don’t want (or use Select all and Clear), then click Apply. The button shows how many posts it will add.

Use Back to change the form and generate again. Applied ideas appear on the calendar on their suggested dates, ready for your team to write and design.