Campaign requests

A campaign request is a brief for your media buying team: what to promote, where, when, for whom and with what budget. Campaign Requests lists every request so content and media buying stay in sync.

The list

• The cards at the top count All requests, those Waiting review, those Approved / active, and those Completed.
• Filter by workspace (at the top), search, status, client and start date.
• Change a request’s status straight from the Status column, or click Open to see the whole brief.

Create a request

1. Click New campaign request (callout 1).
2. Campaign: choose the workspace, type a Campaign name, and set the Start date (and an End date if there is one).
3. Delivery and budget: pick the platforms, the Objective (such as awareness, messages, traffic, leads or sales), the Priority, the Budget, Currency and Budget period (total, daily or monthly), and optionally Assign media buyer.
4. Audience and creative: target locations, age range, gender, interests, links to the creative or post, and the brief: offer, call to action, exclusions and tracking needs.
5. Click Send request.

Update a request

The media buyer opens the request and uses Media buyer update to change the status and add Media buyer notes, then clicks Update request.

Status	Meaning
draft	Still being written.
submitted	Sent to the media buying team.
in review	The media buyer is checking it.
approved	Ready to launch.
active / paused	Running, or temporarily stopped.
completed / cancelled	Finished, or won’t go ahead.